Most organizations struggle to get great ideas executed well.
Great thinking gets stuck in the pipeline.
Promising concepts stall in alignment loops.
Millions are spent - yet nothing meaningful ships.
This isn’t a creativity problem.
It’s a human, organizational, and execution problem.
In Built for Breakthrough, Shelli Baltman and Fiona Stevenson reveal why great teams can fall victim to this innovation "curse" and how to beat the odds and succeed.
Drawing from their experience leading hundreds of projects for a global client base, the authors expose the hidden traps and recurring mistakes companies make, providing clear, actionable strategies to navigate around them.
To equip you with the knowledge and confidence to deliver commercial success, the book includes:
Their proven, proprietary "Six I's" innovation process: Identify, Insights, Inspiration, Ideation, Iteration, and Implementation
1.
Real-world stories, practical insights and helpful tools, that dramatically increasing the odds of innovation success
2.
Practical tools and techniques for:
Balancing structured methods and creative flexibility
Cultivating a resilient innovation mindset
Securing genuine leadership buy-in
Creating organizational conditions that allow ideas to flourish
3.
Get your copy of Built For Breakthrough